When Silence Speaks Louder Than Service: How One Misstep Turned Paradise into a Cautionary Tale

I’ve spent years critiquing five-star resorts and spas—measuring thread counts, mapping spa flows, and grading turndown rituals against brand promises. So when I checked into Liberty Fabay for six nights of pure family downtime (no spreadsheets, no press deadlines, just sun, sea, and two teens in tow), I expected nothing less than near-perfect hospitality.

What I didn’t expect was how a simple breakdown in communication—and a deafening silence from the General Manager—could overshadow sunlit terraces, rainfall showers, and three distinct pool zones that had me breathing deeper by day two.

Arrival After Dark, Reveal at Dawn

There’s something magical about rolling up to a resort under cover of darkness. You catch brief glimmers—towering palms haloed in warm light, pathways lined with glowing tiles, and the inviting hum of conversation drifting from poolside cabanas.

Morning, though, is when the real show begins. At Liberty Fabay, drawing back the curtains revealed:

  • Sun-soaked terraces overlooking a crystalline lagoon-blue pool.

  • Modern architecture that felt fresh yet intimate, grand without pretense.

  • A sense of ease that whispered, “You’re on holiday now—just breathe.”

Instantly, our shoulders relaxed. Even my teens unclenched from scrolling Instagram. We were home… or as close as hotel living can get.

The High Notes: Thoughtful Details That Delight

Before we dive into the drama that soured our finale, let’s celebrate the moments that made the first five days memorable:

  1. Our Room: A tastefully appointed standard suite with clever storage, a balcony for early coffees and late-night laughs, and a rainfall shower so soothing it could melt away sunburn and jet lag in one go.

  2. Pools for Every Mood:

    • Main Pool: The resort’s energetic hub—music pulsing, inflatables bobbing, teens testing every floatie in sight.

    • Quiet Pool: Our go-to sanctuary for naps, books, and pretending “Mum?” didn’t exist for ten glorious minutes.

    • Adults-Only Pool: Chic loungers, calm atmosphere, and absolute kid-free bliss.

  3. Dining Variety:

    • The rotating themes—Indian curries, Asian stir-fries, Mediterranean dishes—often felt repetitive, and several hot items lacked seasoning. Breakfast offered local cheeses and pastries, but the selection was predictable and seldom replenished.

    • À la Carte Gems:We tried the hotel’s Indian and Asian menus on two nights; while the dining rooms were neatly presented, the dishes themselves were underwhelming, with few standout flavours and service that, though polite, lacked genuine engagement.

  4. Spa Tease: Though I didn’t book a treatment this time (note to self!), I explored the sleek Turkish hammam, steam rooms, and serenity pool. It’s a genuine wellness haven, not just a checkbox on a brochure.

  5. Service Energy: Housekeeping left origami swans on pillows; the bar team remembered our favourite mocktails; lifeguards greeted us by name. The entire young, enthusiastic staff radiated warmth.

By day five, I was ready to pen a glowing feature: “How Liberty Fabay Rethinks Family Resorts for the 2020s.”

The Breakdown: A Complimentary Meal That Wasn’t

Then checkout morning arrived, and along with our suitcases, we lugged a lingering question: the complimentary dinner we’d been promised.

  • Benny in the Restaurant: he cheerfully handed us our bill and told us we have one free meal.

  • Evening Reception: On arrival night, the desk agent confirmed we have one free meal on stay.

  • WhatsApp Chat: A quick message to the front desk reconfirmed our understanding—one à la carte dinner, on the house.

So imagine our surprise when the folio included charges for both of our dinners. At checkout, the front-desk agent toggled between screens, apologized, but ultimately insisted the folio was correct. No free meal.

I produced the what’s app They said it wasn’t their fault. They said that wasn’t the issue.

At that moment, the illusion of flawless service cracked.

The General Manager’s Silence: Arrogance in Action

Frustrated, I reached for two lifelines: a polite email to the General Manager and a WhatsApp follow-up.

Crickets.

Not a single acknowledgment. Not a “We’re looking into it.” Not even a canned “thank you for your feedback.”

Meanwhile, the hotel’s Operations Director phoned to “explain” that “we’ve been open five years, and our staff don’t get things wrong.” To imply I was lying felt dismissive—and frankly, rude.

When your GM lets messages go unread, it communicates one thing: you aren’t worth their time. In hospitality, that’s the gravest offense.

Who’s Serving Whom? Redefining the Power Dynamic

We often talk about empowering staff to delight guests. But when leadership wields silence as a shield, the dynamic flips: guests become supplicants hoping for crumbs of corporate attention.

  • Guest Trust Erodes: If you won’t own a simple billing error, how can I trust you with bigger issues—medical emergencies, safety concerns, or family crises?

  • Authority Misused: A GM who believes they’re “above” the guest isn’t leading—they’re alienating.

The ultimate question: Would I ever return to a hotel where its leader treats me as irrelevant? The answer is a resounding no.

The Marketing Fallout: Why Negativity Travels Faster Than Luxury Logos

In the age of TikTok and TripAdvisor, one voice of frustration can unsettle months of brand crafting. Here’s how my experience—and its broadcast potential—could ripple outward:

  1. Online Reviews: A single detailed complaint on TripAdvisor or Google can eclipse dozens of five-star snapshots.

  2. Social Media Amplification: Hashtags travel fast. “#LibertyFabayFail” would catch more eyes than #ResortGoals ever could.

  3. Word-of-Mouth Authority: Friends trust friends. A warning from someone you know cuts deeper than any influencer endorsement.

Marketing Lesson: You can’t out-advertise a poor experience. One story of indifference from the top will outpace every brochure, video tour, and paid banner.

Turning a Communication Breakdown into a Breakthrough

Every property can face a service glitch. Few recover from leadership silence. Here’s how any hotel—Liberty Fabay included—can flip the script and win back loyalty:

  1. Zero-Hour Acknowledgment: No guest email—or WhatsApp message—goes unanswered for more than one hour. Even a simple “We’ve received your message and are investigating” matters.

  2. Personalized Outreach: A genuine call from the GM (or their designee) within 24 hours. Sincere apology, clear steps to resolution, and a goodwill gesture (dinner credit, spa voucher, or future-stay discount).

  3. Transparent Follow-Up: Once resolved, send a brief note summarizing the fix and inviting feedback on how the resolution worked—and check again a week later to ensure lasting satisfaction.

  4. Staff Empowerment: Train front-desk teams to handle minor billing errors on the spot. Give them authority to refund or comp a meal without escalating.

  5. Clarity in Communication: If you use “tokens” or “tickets,” design them with clear branding, expiry dates, and usage guidelines. Print them on a folio stub or push them through your app so guests can’t misinterpret.

Conclusion: Silence Is the Loudest Failure of All

Liberty Fabay had all the ingredients of a modern family-friendly resort: style, variety, warmth—and a spa that deserves my return visit. But the deafening quiet from its top leadership turned six nights of restorative bliss into a lesson in what not to do.

In hospitality, service recovery isn’t a “nice-to-have”—it’s the non-negotiable foundation of trust. Silence at the top speaks volumes: it tells guests they don’t matter, undermines every glowing sunset photo, and invites negative narratives that no marketing campaign can fully erase.

For hoteliers reading this: your greatest amenity isn’t your infinity pool or your Michelin-inspired menu. It’s your commitment to communication, accountability, and genuine care—especially when things go wrong. Because in the battle for guest loyalty, silence will always be the loudest failure of all.

Rebecca Doyle

Rebecca Doyle is the Founder and Wellbeing Director at Wellness House Collective. A passionate advocate for holistic health, Rebecca established Wellness House Collective to provide a sanctuary for individuals seeking transformative self-care. Under her leadership, the Collective delivers bespoke wellbeing programmes, expert-led workshops and a supportive community environment, blending traditional therapies with innovative modalities. Committed to accessibility and commercial excellence, Rebecca forges strategic partnerships and ensures every experience aligns with the Collective’s mission: empowering individuals to thrive physically, mentally and emotionally. Connect with Rebecca and Wellness House Collective to embark on your journey towards sustainable vitality.

https://www.wellnesshousecollective.co.uk
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