360° Spa Audit & Strategic SWOT Analysis
Every spa thinks they’ve nailed their pricing—until a deep dive reveals gaps and missed opportunities. Offering overly cheap memberships can lead to service overruns, bloated wellness offerings and unsustainable staff overhead. Our 360° review uncovers exactly how to position your offerings, who to benchmark against in your local compset, and where to allocate resources for maximum ROI:

• Comprehensive Operations Assessment: evaluate workflows, staffing levels and cost structures to identify efficiency gains and flag membership packages that risk overload.

• Guest Journey Mapping: chart every touchpoint—from front‑of‑house reception to back‑of‑house treatment flow—to ensure smooth service delivery and exceptional experiences.

• Commercial Structure Analysis: review your pricing tiers, membership models and revenue streams to spot profit leaks and prevent unsustainable “cheap” offers.

• Bespoke SWOT Analysis: highlight your spa’s Strengths, Weaknesses, Opportunities and Threats—informed by local competitor benchmarking.

• Pricing Strategy Benchmarking: compare your rates and membership packages against key players in your target market to stay competitive without eroding margins.

• Actionable Strategic Roadmap: deliver clear, prioritized recommendations to boost revenue, elevate guest experience and optimize staff overhead—front‑of‑house and back‑of‑house alike.

Discover exactly where you stand—and how to leap ahead.